We wanted photos that smelled like the city. No white studio: we looked for underpasses, rooftops and concrete stairs where the light draws hard shadows.
We shot for three afternoons, always in the last hour of sunlight. Every piece was made to move: no stiff poses, just people walking and stopping wherever the light was good.
Light rules
A good clothing photo doesn't show the garment: it shows how you would feel wearing it.
The result is in the lookbook. If you like a piece, they are all available in the shop now.