Feet swell during the day, so measure yours in the afternoon. Put your heel against the wall, mark your longest toe and measure the distance in centimetres.
There should be a little less than a finger's width between your toes and the tip of the shoe. If you are between two sizes, go up for basketball styles and down for dress styles.
The fit matters
Sneakers that pinch never really break in.
And if you still don't get it right, no problem: exchanges are free for 30 days.
