{"id":126,"date":"2026-11-08T13:04:20","date_gmt":"2026-11-08T13:04:20","guid":{"rendered":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/by-the-hour-or-by-project-how-to-price-your-services\/"},"modified":"2026-11-08T13:04:20","modified_gmt":"2026-11-08T13:04:20","slug":"by-the-hour-or-by-project-how-to-price-your-services","status":"publish","type":"post","link":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/by-the-hour-or-by-project-how-to-price-your-services\/","title":{"rendered":"By the hour or by project? How to price your services"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hourly pricing is transparent, but it punishes efficiency. Fixed prices reward it, but only if you know how long things really take.<\/p><p class=\"wp-block-paragraph\">Track every project for a quarter and compare estimates with reality. Patterns appear quickly: the kind of work you underestimate, the clients that need more meetings.<\/p><h2 class=\"wp-block-heading\">Data beats guesses<\/h2><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">You cannot improve what you do not measure, and you cannot charge for it either.<\/p><\/blockquote><p class=\"wp-block-paragraph\">With that data, fixed prices stop being a gamble. You can quote with confidence and keep a healthy margin on every project.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tracked hours tell you what a project really costs. Use them to choose the pricing model that protects your margin.<\/p>\n","protected":false},"author":1,"featured_media":98,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uksa-business"],"_links":{"self":[{"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shop.unikaweb.es\/unika-saas-theme\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}